video editing: 2011

Motion graphic design

Motion graphic Design is a subset of graphic design in that it uses graphic design principles in a film or video context (or other temporally evolving visual medium) through the use of animation or filmic techniques. Examples include the typography and graphics you see as the titles for a film, or opening sequences for television or the spinning, web-based animations, three-dimensional logo for a television channel. About 12 minutes in every hour of broadcast television is the work of the motion graphics designer, yet it is known as the invisible art, as many viewers are unaware of this component of programming. Although this art form has been around for decades, it has taken quantum leaps forward in recent years, in terms of technical sophistication. If you watch much TV or see many films, you will have noticed that the graphics, the typography, and the visual effects within this medium have become much more elaborate and sophisticated.

1. Technology

The elevation of this art form is largely due to technology improvements. Computer programs for the film and video industry have become vastly more powerful and more available. Probably the leading program used by motion graphic designers is Adobe After Effects, which allows them to create and modify graphics over time. Adobe After Effects is sometimes referred to as "Photoshop for film." A relatively recent product in the market is Apple Inc. Motion, now a part of Final Cut Studio. Adobe Flash is widely used to create motion design for the web.

A typical motion designer is a person trained in traditional graphic design who has learned to integrate the elements of time, sound and space into his/her existing skill-set of design knowledge. Motion designers can also come from filmmaking or animation backgrounds.

2. Notable motion designers

3. Motion design & digital compositing software packages

Since motion design is created using images and video sequences, a great complementary tool is a 3d software package. Cinema 4D is widely used for its intuitive interface, layered export to Adobe After Effects, and the additional MoGraph module, but there are also several others. Such packages can generate images or video sequences with an alpha channel, which stores all the transparency information.

Motion Design applications include:

3D Programs used in motion graphics include:

Maxon Cinema 4D
Softimage XSI
Autodesk 3d studio max
Autodesk Maya
NewTek Lightwave
e-on Vue Infinite
The Blender Foundation Blender software
EI Technology Group Electric Image Animation System

Motion graphics plugins include:

Magic bullet

VCD Cutter

Vcd Cutter is a one of the useful program in Multimedia sector. it is a MPEG, VCD and Movie player.
This version can play MPG,VCD,or other movie files(such as MPG,DAT,AVI,MOV). Very friendly and
menu driven with full featured control with movie file. VCDCutter can extract MPG,frame from VCD or MPG file,
cutting your favourite part or whole MPG file to disk when playing(now can extract system stream,or video,audio stream only).
Some features of VCDCutter:
. Optimized performance for Win95/Win98/WinME/NT/Win2000.
. Support mostly movie format playing (AVI,MPG,MPEG,DAT,WAV,MOV,M1V,MPV).
. Many options to fully control the playing operation.
. You can import/export play list or clip list.
. Support movie files Drag/Drop operation.
. Cut mpg clips to disk, and save them as mpg (video&audio),m1v
(video only),or mp3 (audio only) files. supported streams include:
mpg system stream(MPG), video only stream(M1V), or audio only
stream(MP3).
. Divide big MPG stream in to multi-smaller parts.
. Split MPG system stream(mpg) into them component(m1v,mp3).
. Mplex mpeg video(m1v) and mpeg audio(mp3) into system stream(mpg).
. Converter: AVI => MPG.
. You can cut some clips, and then join them into one clip file.
. You can extract frames to disk when you are playing. support extract 4
frames into one big frame.
. Fully control the playback quality and performance.
. You can scale the movie size.
. You can control the playing speed in range 0.1X~10.X.
Requirements to run VCD Cutter
VCDCutter needs run under Win95(OSR2 or later)/Win98/WinME/NT4.0(build 1381 SP3
or later)/Win2000 with DirectX Media (5.x or later) Runtime(DXM), Please insure
that you have installed DXM. we recommend that you download and install a copy
DXM Runtime which acts as an efficient video accelerator and audio driver for
VCDCutter. It's possible that you may already have DXM Runtime on your computer
so to avoid an unnecessary re-installation. you can let VCDCutter to detect
whether you have DXM Runtime installed on your system. You can load a movie,
then play it - if you get no warning message then it's already installed.

Flash movies making

Video Editing

By following some simple rules for video editing you can make your movies flow together smoothly, in a classic style, without resorting to multiple transitions.

Of course, rules were made to be broken and creative editors take extreme artistic license. But, if you are new to the craft of video editing, learn these rules and consider them a foundation from which to develop your skills.

1. B-Roll

B-roll refers to video footage that sets the scene, reveals details, or generally enhances the story. For example, at a school play, besides shooting the play, you could get b-roll of the outside of the school, the program, faces of audience members, cast members hiding in the wings, or costume details.

These clips can be used to cover any cuts, or smooth transitions from one scene to another.

2. Don't Jump

A jump cut occurs when you have two consecutive shots with the exact same camera set up, but a difference in the subject. It happens most often when editing interviews and you want to cut out some words or phrases that the subject says.

If you leave the remaining shots side-by-side, the audience will be jarred by the slight repositioning of the subject. Instead, cover the cut with some b-roll, or use a fade.

3. Stay on Your Plane

When shooting, imagine that there is a horizontal line between you and your subjects. Now, stay on your side of the line. By observing a 180-degree plane, you keep a perspective that is more natural for the audience.

If you’re editing footage that disobeys this rule, try using b-roll between cuts. This way, the change in perspective won’t be as abrupt, if it’s noticeable at all.

4. 45 Degrees

When editing together a scene shot from multiple camera angles, always try to use shots that are looking at the subject from at least a difference of 45 degrees. Otherwise, the shots are too similar and appear almost like a jump cut to the audience.

5. Cut on Motion

Motion distracts the eye from noticing editing cuts. So, when cutting from one image to another, always try to do it when the subject is in motion. For example, cutting from a turning head to an opening door, is much smoother than cutting from a still head to a door about to be opened.

6. Change Focal Lengths

When you have two shots of the same subject, it’s easy to cut between close and wide angles. So, when shooting an interview, or a lengthy event such as a wedding, it’s a good idea to occasionally change focal lengths. A wide shot and a medium close up can be cut together, allowing you to edit parts out and change the order of shots without obvious jump cuts.

7. Cut on Similar Elements

There’s a cut in Apocalypse Now from a rotating ceiling fan to a helicopter. The scenes change dramatically, but the visually similar elements make for a smooth, creative cut. You can do the same thing in your videos. Cut from a flower on a wedding cake to the groom’s boutenier, or tilt up to the blue sky from one scene and then down from the sky to a different scene.

8. Wipe

At weddings, I love it when people walk in front of the camera. They are apologetic, but unless it happened during the vows or the first dance, I am grateful for the wipe they gave me to use during editing. When the frame fills up with one element (such as the back of a black suit jacket), it makes it easy to cut to a completely different scene without jarring the audience. You can set wipes up yourself during shooting, or just take advantage when they happen naturally.

9. Match the Scene

The beauty of editing is that you can take footage shots out of order or at separate times, and cut them together so that they appear as one continuous scene. To do this effectively, though, the elements in the shots should match up.

For example, a subject who exits frame right should enter the next shot frame left. Otherwise, it appears they turned around and are walking in the other direction. Or, if the subject is holding something in one shot, don't cut directly to a shot of them empty-handed.

If you don't have the right shots to make matched edits, insert some b-roll in between.

10. Motivate Yourself

Ultimately, every cut should be motivated. There should be a reason that you want to switch from one shot or camera angle to another. Sometimes that motivation is a simple as, “the camera shook,” or “someone walked in front of the camera.” Ideally, though, your motivations for cutting should be to advance the narrative storytelling of your video.

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